How to Create Your First Campaign on Gruvian

Looking to grow your business by directly sponsoring sites? Don’t want to spend weeks negotiating and put up 1000s of dollars up front?

Gruvian allows advertisers to sponsor products with the financial flexibility of programmatic ads, but the publisher quality that you’d only get from negotiating brand deals.

Before we begin, make sure you:

1. Create your Gruvian advertiser account
2. Set up your billing information

Choosing a network

You can browse all the available networks on the Browse Networks page

Press learn more to see network analytics, bios, and more

Creating your campaign

When you’re ready to run your campaign, press “Create Campaign”. You’ll first be prompted to choose the format you’d like to use for the network. This is the style of ad you want to run. Most networks will have one format, but some may have more.

After selecting the format you’ll move on the ad selection page. You can either choose an existing ad, or create a new ad.

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Finally, you’ll be taken to the create campaign page where you can choose the specifics of your campaign

Campaign Parameters

• Title
  • A simple identifier for you to easily reference.
• Start and End Dates
  • Your campaign will not start running until the start date and will not run after the end date
  • Gruvian will try to evenly distribute your budget across the duration that you choose
• Budget
  • Gruvian will not exceed the budget you set
• Tags
  • These are tags defined by the publisher that you can use to segment which users and experiences you reach. In the screenshot above, the tags represent which programming language the user is learning.
  • You can select 0, 1, or multiple. If you select no tags, your campaign will be eligible for all ad slots on the network.
• Max CPM
  • The maximum you are willing to spend for 1000 impressions. Your actual CPM will almost always be below this number. If you are unsure what to set, leave it as the default.

When you’re all ready, press “Launch”. Once your ad is approved your campaign will be ready to run!

You can edit, pause, or analyze your campaign on the campaigns tab

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